Official: Daimler increases prices on 2012 Maybach models

Filed under: Sedan, Maybach, Luxury

That Daimler can't sell enough Maybach superluxury sedans to justify the brand's existence is the worst-kept secret in the entire automotive industry. The numbers don't really make a dent in what its competitors sell, and they are but a drop in the bucket of what the company moves as a whole. That's what's prompted Daimler to seek out more cost-effective alternatives to the current Maybach line, and what's reportedly forced them to move to shutter the brand in the near future.

So you'd think that the prices on buying a new Maybach would be dropping considerably as a result. And you may very well get your local Maybach dealer to cut one heck of a deal to get one of their limousines out of the showroom. But you wouldn't know it from the latest pricing updates released by Mercedes-Benz USA.

Instead of slashing their prices in an effort to turn a profit before shutting down the brand, Daimler has actually increased the MSRPs on 2012 models. Not by much, mind you - about $4,000 across the board (save the $1.38m Landaulet, which stays the same). Of course, that probably isn't enough to deter someone willing to shell out this kind of money from buying a Maybach. But the sheer audacity of raising the sails on a sinking vessel is certainly an interesting tactic to save the ship.

Continue reading Daimler increases prices on 2012 Maybach models

Daimler increases prices on 2012 Maybach models originally appeared on Autoblog on Thu, 22 Dec 2011 18:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Source: http://www.autoblog.com/2011/12/22/daimler-increases-prices-on-2012-maybach-models/

Carlo Abate George Abecassis Kenny Acheson Andrea de Adamich Philippe Adams Walt Ader Kurt Adolff Fred Agabashian Kurt Ahrens Jr Christijan Albers