David Smith: N-Control dismisses marketing consultant, discounts PS3 Avenger pre-orders

Friday, December 30, 2011

N-Control dismisses marketing consultant, discounts PS3 Avenger pre-orders

Keeping up with your gamer gossip? Then you're probably up to snuff on the recent Ocean Marketing / Penny-Arcade spat. We held our tongues as the drama unfolded -- no easy task, considering Engadget's name was dragged into the affair -- but now it seems like the internet soap-opera is reaching its conclusion.

Not the gossiping type? Here's a quick recap: When N-Control's latest Avenger add-on missed its November 8th street date, customers with pre-orders were left wanting. Some reached out for answers, hoping they could still get their PS3 Avenger before Christmas. All they got in reply, though, were some *ahem* choice words from N-Control's third party marketing contractor, Paul Christoforo -- a man who gained instant notoriety when his emails caught the attention of Penny-Arcade's Mike Krahulik. Krahulik took exception to Christoforo's insults, threatening tone and name-drop posturing (that's where we came in) and responded by publishing the marketing mishap on his comic's website.

Suffice to say, it hasn't ended well for Paul Christoforo -- N-Control has released a statement saying that he and his marketing operation have been "categorically dismissed," stressing that Christoforo owns no stake whatsoever in N-Control. After ejecting the elephant from the room, N-Control went on to announce that all PS3 Avenger pre-orders would be given a $10 discount, and penned in a new ship date for January 15th. "I created the Avenger to make people happy," said inventor and company founder Dave Kotkin, who originally designed the controller for a student who had a physical disability, "I deeply regret that so many people have any negative feelings toward it as a result of what has happened." N-Control seems bent on moving on -- which is fine by us, so long as they keep their customers better informed. After all, it's not every day that such an awkward-looking gadget blows us out of the water. Read on for N-Control's full and apologetic press release.

Update: To clarify, Engadget's relationship with Mr. Christoforo was limited to a few emails and PR requests regarding his clients.

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N-Control dismisses marketing consultant, discounts PS3 Avenger pre-orders originally appeared on Engadget on Thu, 29 Dec 2011 08:12:00 EDT. Please see our terms for use of feeds.

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